In present
era textile and apparel industry is one of the most flourishing industries. We
can people are very conscious about their dressing sense and it can be found
there is always crowd in front of garments shop. Whether it is formal or casual
apparel the demand for each clothes is at its peak. We can find different
fashion designers in the industry launching their different design that are
appreciated by people and we can find people love to accept all those designs.
For different age group and gender we can find varied collection, which keep
them comfortable as well as look smart. All these shows that people are freak
about apparels and love to buy new ones at frequent interval for regular use or
for parties and functions.
All these
have given boost to people involved in textile and apparel industry in
different ways. Further, it can be also found increasing number of distributors
and garments stores in the markets of different geographical areas. However,
due to increasing number of brands and stores it can be found textile and
apparel industry is witnessing highly competitive market where any variation in
sales strategy can affect the markets largely. If a brand is not well equipped
with advanced tools that can improve sales strategies then it’s a high time to
think about that as many new and existing brands are coming up with best sales
strategies.
What are the major challenges before
brands operating in textile and apparel industry?
Inventory
management is one of the most important challenges before textile and apparel
industry. For any brand it is essential to check the stock holdings of
different distributors carrying business at varied geographical areas. The
major reason behind this fact is that if there will be over stock there will
chances of damage and sales returns, which affect badly the profitability of
any company. On the other hand in cases where there will be shortage of
inventory it will give competitive edge to other brand whose stock is available
in market. It will also increase the chance where your brand loyal customers
may switch to other brand due to unavailability of your product.
Therefore,
it can be judged excess or less supply of inventory both are the cause of loss.
If the sales management of any brand have technique to determine these
differences in time and can move excess holdings to places where inventory is
in shortage then it can reduces the chances of suffering losses. It will also
minimize the chance where your brand loyal customer will switch to some other
brand. For this a company has to make its sales team very efficient at
evaluating the stock availability of different distributors and retailers
carrying businesses in varied geographical areas.
How a brand can keep close check on
stock availability?
In the era
of advanced technology a brand may be new or market leader can keep close check
on their stock availability in different markets. There are mobile applications
available in market, which are user friendly and very efficient in determining
stock availability. These mobile apps are made for the customized needs of
textile industry and by using it a distributor and sales personal can keep
close check on the stock availability of markets in geographical areas.
